We live and breathe data insights.
Our Team
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“Sarada has attended more schools than the number of grades there are.”
This is the way my educational journey was described. I was raised in India, Malaysia, and Canada in a nomadic family. This has allowed me to be malleable and experience any situation with curiosity. One of my biggest strengths is my growth mindset that has always pushed me to continue learning. What better way to do this than to put myself in situations that test my limits? Whether it's learning how to play basketball, moving across the world to pursue a degree in chemistry, or switching careers to pursue sales & business development, I’ve been able to succeed in these situations due to hard work, persistence, and grit.
Through years of working with clients I have developed expertise on handling and diffusing tense situations. I obtain immense satisfaction from helping clients solve their business problems and achieve success. I am very enthusiastic and have been known to bring a ray of light to any situation.
I have a background in chemistry, sales, and business development. Currently, I am enrolled in the MBA program at the University of Alberta and expect to graduate in 2024.
I am proud to represent South Asian women and enjoy meeting new people, travelling, reading, and always finding ways to learn in every situation.
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With more than 10 years of experience helping clients drive revenue and leads through digital marketing tactics. I’ve worked with small to large enterprise businesses including B2C, non-profit, government, post secondary institutions, CPG, musicians and tourism.
My specialty includes:
Strategizing, executing and managing digital ads
Identifying trends and setting KPIs
Standardizing marketing data collection across the business
Setting up website data tracking
Hypothesis testing
Creating dashboards and performance reports
Marketing automation tactics
Customer funnel optimization
I enjoy working with clients to understand their business, objectives, pain points, competitors and target audience to create an actionable digital marketing strategy.
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Anusha has over nine years of experience in sales, client relationship management, research, and analysis across various industries such as Finance, Recruitment, and Manufacturing.
She has a bachelor's degree in Engineering from the Univerity of Pune, India. She worked in supply chain and recruitment roles in India before immigrating to Canada and joining her partner's Financial Planning firm. Anusha’s technical education and analytical work experience have honed her ability to identify patterns and build lasting yet flexible business processes and systems. Additionally, she is passionate about research, art, and design, which led her to pursue user experience design.
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“Everyone has the capacity for change and to think differently.”
People are notorious for taking the easy route but I personally love a challenge. The higher the risk, the higher the reward.
Throughout my career I’ve worked with small to large businesses, post-secondary institutions, large organizations, non-profits and startups. All of which have their own flavour but one pattern I’ve seen emerge in those who maintain low profits/low engagement is their consistent lack of investment in:
ideal clients/stakeholders
optimized internal systems
company culture
These 3 elements are the life force of every business model - the people & the systems they operate in.
“Messaging”, “Branding”, “Social Media”, “Graphics”, even “Hiring a Marketing/Sales Person” are not always going to solve your growth/engagement challenge.
I propose a different solution.
Which is why I started BKRx Inc.
If you’re looking for sustainable transformation in the way you collect and manage customers data you’re in the right place.
Let’s chat! brittney[at]bkrxinc.com
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Iryna Antich is an accomplished Product Manager with over 3 years of experience in driving revenue growth and product strategy. With a robust technical background spanning 7 years in IT, Iryna excels in leveraging market research, user feedback, and agile methodologies to deliver products that align with company objectives. Her expertise lies in defining product roadmaps, conducting user interviews, and optimizing backlog management.
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With 5+ years of experience in Performance Marketing across eCommerce businesses from different industries tied up with expertise in Demand Generation for SAAS businesses. I have worked across verticals and managed teams to achieve desired results. Beyond the digital world, I possess a keen eye for visual storytelling through the lens of a camera.
Our Focus
customer insights and business alignmentOur Values
adaptability | collaboration | progress | curiosity | diversityWe Believe
We believe to compete in the market today entrepreneurs and organizations must have a clear understanding of their stakeholder's needs and the systems they themselves operate in.
To mitigate risks associated with high marketing and program costs, delays in uptake or lengthy sales cycles, challenges with public perception, and even costs associated with employee retention, BKRx designs custom sustainable growth pathways that better align with your key offerings to highlight the impact you have on our world today.